About the project
On the morning of July 4, the kick-off ceremony of the Vietnamese women's national football team to attend the Women's Fifa World Cup was organized by VFF in collaboration with the sponsor Acecook Vietnam to mark an important milestone when Vietnamese sports in general and women's football in particular is capable of international competition. The event is also a special occasion to encourage the spirit of the national women's football team to achieve high prizes in the upcoming matches.
Being selected as the event organizer, Skylark Communications came up with execution ideas expressing national pride and conveying emotional values to call for best-effort from the women’s football team.
THE KEY VISUAL
The Key Visual features Vietnamese red color combined with a bronze drum background to express national pride, together bringing Vietnamese sports to the international arena.
Kick-off event
The event was attended by heads of governing bodies and 100 journalists.
World medal-achieving athletes, Hoang Xuan Vinh and Thuy Hien, were invited to the event to share their experiences and encouragement to the women’s football team before entering a big tournament.
Besides the athletes, singers Holy Thang, Hoang Dung, Ta Quang Thang also participated in the program with songs expressing a heroic spirit to send encouragement to the Vietnamese women’s football team.
In addition, the program also had the spiritual encouragement from singer Chi Pu, musician Hua Kim Tuyen, music group DaLab, singer Tuan Hung, MC-runner Hoang Oanh.
Teddy bears with athletes’ names and numbers are gifted by the sponsors as a companion to female athletes during their competition.
PR Articles
The event was reported by the top media.