CLEVER BOX_GRAND OPENING
About the project
In 2023, Thien Long Group continued to open many new stores as part of the Clever Box brand development strategy nationwide, targeting two main groups of buyers: young mothers and students.
To increase awareness and attract customers to visit and experience products, Clever Box has cooperated with Skylark Communications to deploy communication and decoration activities.
Activities
ABOVE THE LINE
KOCs REVIEW
Cooperate with KOCs of the two target groups to notice new Clever Box shops through review clips on their social channels.
MEDIA ADS
Support running Ads for Clever Box’s posts on the social channel.
BELOW THE LINE
BALLOON GATE
The balloon gate is set up on the opening ceremony days.
LEAFLET DELIVERY
Leaflet distribution at surrounding locations and schools to promote and inform about promotional programs on the occasion of the opening.
450,374
Impression
23,217
Engagement
527,507
Reach
480,495
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