FERROVIT 2022 DIGITAL COMMUNICATION
About the project
Blood and iron supplements have been focused on pregnant women so far. Therefore, this field ignores the potential target group of female friends who are in the maturing stage.
Realizing that, Ferrovit collaborated with Skylark Communications to reposition the Ferrovit C product to become a product that helped reduce the symptoms of fatigue and pallor "on that day" for Gen Z girls. At the same time, new positioning helped brands to increase the product demand.
With a series of digital activities throughout, Skylark Communications conveyed a consistent message - "Dynamic Period Day". Simultaneously, content and brand image has also been changed in a more youthful and dynamic way through such channels: always-on social content on the official Woman We Care fanpage, a series of articles shared from experts and gen Z influencers, minigames held on TikTok with many gifts.
Social Media
Content on Facebook Fanpage
Influencers on Facebook
KOLs and minigame on Tiktok
Effective Result
15
Influencers
2
KOLs
3
PR articles
1
Minigame on TikTok
3,300,000
Impression
4,250
Engagements
302,000
Views
3,000
Clicks