FERROVIT CSR – #AnemiaFreeVietnam

With the desire towards a Vietnam without anemia (#AnemiaFreeVietnam), Ferrovit entrusted Skylark Communications with a plan to spread this message widely from the brand. Understanding the humanity and meaning of the message, the program "Checking and preventing anemia for women in Dak Lak" was organized by Skylark Communications, with the support from Ferrovit and the provincial Red Cross. Up to 1,000 women in two remote communes in Dak Lak province were given a general check-up, hemoglobin test, and free medication for iron deficiency anemia when detected. This activity has been recorded on a number of reputable news channels. Thereby it spread the meaning, increased awareness and built trust for the brand.