ULTHERAPY DIGITAL COMMUNICATION

About the project

Ultherapy is Merz Pharma's method of using ultrasound to lift and tighten the skin. Although it has been present in Vietnam for 2 years, it is still not known by many people. As a result, Skylark Communications was asked to develop an IMC Plan for Ultherapy to contribute to brand awareness.

Skylark Communications cooperated with KOL Trinh Kim Chi and used social as the main channel with a series of social media posts to attract and increase interaction with potential customers when approaching Ultherapy fanpage. Besides, a series of PR articles to introduce and prove the prestige of the product/distribution point, viral clips and banners were also used for the purpose of increasing reach and raising brand awareness.