Event’s Objective
Vietnam Offroad Cup (VOC), a premier off-road event that attracts enthusiasts, media, and vehicle manufacturers from across the country. With the launch of New D-Max in October 2024, this event serves as an ideal platform to showcase the vehicle's capabilities, engage with the target audience, and strengthen Isuzu's position in the off-road and adventure vehicle segment.
Location: Dong Mo, Son Tay, Ha Noi
Time: 1-3 November, 2024
Being selected as an event organizer, Skylark Communications came up with design and activity ideas that emphasize the new features of the New Isuzu D-Max under the theme “Unleash your potential”.
Activities
The Key Visual
The KV expresses the outstanding performance of the New Isuzu D-Max surpassing tough terrains while simultaneously highlighting its 3 new features including “Rough Terrain Mode”, “E-Diff Lock”, and “Wade depth of 800mm”.
MAIN BOOTH
Attendants explore new features of the New Isuzu D-Max at the exhibition, whereas experiencing check-in activities, dynamic games…
Photo Booth
Games
High Striker & Basketball
TEST-DRIVE BOOTH
Visitors register for a test-drive to experience off-road capabilities of the Isuzu vehicle in various tough terrains.
Check-in and waiting area
Test-drive experience
Efficient Results
1,000
visitors & participants