About the project
In order to expand the market and create growth momentum for beauty care products, Mega We Care organized Beauty Tour to reach women in all provinces.
Clearly defining the target customers as sisters, mothers in the countryside, the bus with the message: Journey to Shine Natural Beauty - The experience of 6 natural beauty secrets suddenly took place at country markets.
Traveling across 9 provinces in the Mekong River region and the Northeast region, Mega We Care's bus tour attracted a large number of women to experience activities such as skin screening, consultation, free product experience and countless other interactive activities.
Bus Design
Activation
Efficient Results
18,000
Reaches
6,000
Engagements