MENTOS _ MENTOS FRESH CONNECTION

About the project

A relaunch campaign was commissioned by Mentos in partnership with Skylark Communications in early 2018 to strengthen its position and improve sales.

With the goal of conveying the new brand positioning 'Mentos Fresh Connection' to customers, Skylark Communications proposed the IMC campaign with the “Mentos Breaking The Gap” contest as a core activity.

The campaign was carefully planned by Skylark Communications from Online to Offline. To attract interest and participation in the contest, Karik and other KOLs/Influencers posted content on social channels. Besides, there are also On-ground activities at universities, cinemas in Ho Chi Minh City & Hanoi. Finally, the awarding event was held at Gem Center to award the trip to Italy to 3 excellent winners of the contest.