
Mobifone mConnect
MobiFone are among top 3 phone networks in Vietnam. M-Connect is an application through that MobiFone subscribers are to benefit special promotions of various products. With this offer, MobiFone expected to recruit more subscribers and retain current clients.
Challenges
Introduce and increase the load / access of m-Connect software of Mobifone
Effective Solutions
Activation booths was set-up at public & crowded places with attractive gifts, calling for early subscribers for gifts.
Efficient Results
5,000
More subscribers