OISHI _ NEW PRODUCT LAUNCHING

About the project

There was a challenging problem that carried out a series of activities to launch the first vegetable snack product on the market that tasted like roast pork - Oishi Marty's Vegetarian Snack.

Skylark Communications invited famous KOLs such as Huy Khanh, Dieu Nhi, Duy Khanh, Hoang Rapper, etc and media partners to Binh An village to participate in the product launch press conference. At the press conference, KOLs experienced challenges from TVC introducing products, check-in, and thoughts sharing on social networks. At the same time, the campaign was also spread with a series of media articles from major news sites.

In addition, Oishi Marty's Vegetarian Snack also created opportunities to try out products, bring games and attractive gifts to more than 30 office buildings, supermarkets, cinemas, etc in Hanoi and Ho Chi Minh City where cought a lot of attention from customers to experience the unique taste of a new vegetarian snack.