THIEN LONG – KOCs/KOLs REVIEW DEMON SLAYER COLLECTION
Event’s Objective
The Demon Slayer anime and manga have garnered significant support and popularity among Vietnamese youth. Thien Long collaborated with Demon Slayer to release an impressive collection of school supplies.
Skylark Communications was selected to execute a KOCs/KOLs booking campaign for launching the Thien Long x Demon Slayer’s new collection.
Activities
The Key Visual
TARGETING KOCs/KOLs
Aiming to increase brand awareness and boost sales, the project targeted the 14-25 aged manga/anime enthusiasts. To gain the objective, Skylark proposed a list of various KOLs/KOCs having content skewed to stationery, art and cosplay.
BOOKING KOCs/KOLs
Skylark supports KOCs/KOLs completing the content & video making process to meet the campaign’s communications objectives.
AUDIENCE REACTION
The new launching product has received an immersive attention from the public, especially anime fan groups.
Efficient Results
10
Video quantity
3,000,000
views
100,000
engagement