YAMAHA ACTIVATION BOOTH AT QUY NHON VNEXPRESS MARATHON 2025

Campaign’s Objective

Business Objectives: Drive brand awareness, product trial and sales

Event Objectives: Enhance Brand Awareness; Maximize Booth Traffic and Engagement; Drive Engagement and Social Buzz

The VNExpress Marathon is a marathon award that attracts thousands of runners from all over the country. Yamaha Motor Vietnam finds it as an opportunity to approach their potential customers, so they have accompanied with a lot of running awards, the VNExpress Marathon, periodically every year in cities all over the country.

Specifically in 2025, Yamaha Motor Vietnam is a companion partner of the VNExpress Marathon Quy Nhơn 2025, with over 12,000 runners.

Yamaha Motor Vietnam’s experience booth organized a running award with exciting activities for runners in a 3-day form from 13.06.2025 to 15.06.2025, including test drives with 5 models (PG-1, Neo’s, Grande, Janus, and XMax), mini games, stretching activities, and a recovery area after the long race. On race day, June 15, motorbikes like Neo’s, Grande, Janus, and XMax appeared to lead 12,000 athletes at all 4 distances, and cheerleaders encouraged runners through the running track.

Yamaha Motor Vietnam’s booth recorded attracting more than 9,000 runners and customers sightseeing and more than 400 slot test drives of Yamaha Motor Vietnam models. These numbers have proven this is an effective activity, which is the bridge to an image of Yamaha’s dynamic and durable products to the general public.