About the project
In order to reaffirm the message: "Strengthen Ceramide, Revitalize the skin", Curél officially cooperated with Skylark Communications to organize the Curél Seminar 2019 - Talk With Sensitive Skin.
In order to attract the attention of customers and the media, a series of KOLs/influencers all together posted their own skin stories and revealed event information.
The workshop not only shared knowledge and feelings from experts, beauty bloggers, hot facebookers and people who used the products; but there were also free skin scans, facial yoga and product trials from Curél.
After the event, a series of PR and social articles were posted to record activities and spread brand awareness to the community.
Event
Communication
PR Articles
KOLs and influencers
EFFECTIVE RESULTS
40
Participants
50
News
3
PR articles
24
Facebook posts