CURÉL SEMINAR 2019 – TALK WITH SENSITIVE SKIN

After one year of launching in Vietnam, Curél has established its own user community including famous & credited names. Curél Seminar 2019 - Talk with Sensitive Skin, is a gathering event of Curél users to share their experience & happiness about Curél. The event got participants of beauty blogger Primmy Truong, Hot facebooker Mạc Yến, 20 users and representative from media - beauty headers.

Challenges

- Reconfirm Curél values: "Enhancing Ceramide, Regenerating Skin Vitality"
- Validate Curél credibility among Vietnamese users to build consumption.

EFFECTIVE SOLUTIONS

Curél Seminar  2019 – Talk with Sensitive with participation of media, beauty blogger, expert,…

Curél users

PR Articles and News were released before and after the seminar to widen Curél & the seminar awareness

Facebook posts from Beauty Blogger Primmy Truong, Hot facebooker Mạc Yến and other Curél users to viral the brand credibility for consumption building.

Event

40

Participants

50

News

3

PR articles

24

Facebook posts

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