Curél

After success in Vietnam with Biore, Laurier..., Kao Vietnam decided to introduce Curél, a premium skin care brand, to Vietnam market by late 2018 to benefit growing demand of premium skin care products.

Challenges

First launch Curél brand in Vietnam to media.
Well deliver product message of Fundamental Solution for Sensitive Skin.

Effective Solutions

The Press Launching Conference with participants of media, KOLs, retailers

News/Articles released after the conference to widen awareness

KOLs also join in introducing the products

Efficient Results

40

Participants

22

News

7

Online Articles

2

KOL Fanpage Posts

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