Curél
After success in Vietnam with Biore, Laurier..., Kao Vietnam decided to introduce Curél, a premium skin care brand, to Vietnam market by late 2018 to benefit growing demand of premium skin care products.
Challenges
First launch Curél brand in Vietnam to media.
Well deliver product message of Fundamental Solution for Sensitive Skin.
Effective Solutions
The Press Launching Conference with participants of media, KOLs, retailers
News/Articles released after the conference to widen awareness
KOLs also join in introducing the products
Efficient Results
40
Participants
22
News
7
Online Articles
2
KOL Fanpage Posts