CURÉL _ NEW PRODUCT LAUNCHING
About the project
Despite being an established business, the first time KAO Vietnam launched the Curél brand in the Vietnamese market was still a top focus
Targeting Vietnamese consumers with the message: "The essential solution for sensitive skin", Skylark Communications implemented a series of communication activities to create buzz for the first launch of this product.
The project opened with a product launch press conference with the participation of media partners, product distribution partners and well-known KOLs in the industry. Following the press conference, Skylark Communications collaborated with a number of media units to spread the heat from this launch event. At the same time, KOLs were also invited to share their feelings, posts and encourage people to experience products from Curél.
Event
The Press Launching Conference with participants of media, KOLs, retailers
PR Articles
KOLs also join in introducing the products
Efficient Results
40
Participants
22
News
7
Online Articles
2
KOL Fanpage Posts