About the project
The "Iron Woman Award" held annually is the way Ferrovit brand honors the relentless efforts - the "Iron" qualities of Vietnamese women. The Iron Woman Award 2022 photo contest - "Capturing the Iron Woman in Life" - was Skylark Communications' way of helping brands create interactions and strengthen the image of "Iron Woman" in the customer perception. Accompanying Ferrovit in this meaningful project, Skylark Communications carried out a series of preparations, from creating messages, media images, landing pages, brand fanpage content, etc to spreading information campaigns through channels such as social, Youtube, influencers, communities, university activities and PR articles.
Landing Page
Submissions
PR Articles
Influencers
Communities
Activation
ACTUAL OUTCOME
778
Entries
4
PR articles
7
Group/Communities
15
Influencers
44
Facebook Post
2,841,210
Impressions
1,861,740
Reach
65,703
Engagements
825,045
Views