FERROVIT _ IRON WOMAN AWARD 2022

About the project

The "Iron Woman Award" held annually is the way Ferrovit brand honors the relentless efforts - the "Iron" qualities of Vietnamese women.

The Iron Woman Award 2022 photo contest - "Capturing the Iron Woman in Life" - was Skylark Communications' way of helping brands create interactions and strengthen the image of "Iron Woman" in the customer perception.

Accompanying Ferrovit in this meaningful project, Skylark Communications carried out a series of preparations, from creating messages, media images, landing pages, brand fanpage content, etc to spreading information campaigns through channels such as social, Youtube, influencers, communities, university activities and PR articles.

Landing Page

 

Submissions

 

 

PR Articles

 

 

Influencers

Communities

Activation

ACTUAL OUTCOME

778

Entries

5

PR articles

7

Group/Communities

22

Influencers

43

Post

2,000,000

Impressions

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