FERROVIT _ DIGITAL COMMUNICATIONS
About the project
Pharmaceutical industry communication "nailed" in the customer perception with hard-bitten terminology. Thoroughly selected by Ferrovit, Skylark Communications planned to disrupt the way of communication and brand image.
Skylark Communications repositioned the product with the message: Pink And Healthy, bringing product usage closer to Vietnamese women’s demand.
Next, Skylark built the character of Iron Woman as a bridge between customers and the brand, cleverly avoiding limitations in pharmaceutical advertising.
Instead of focusing on B2B as before, Skylark Communications and Ferrovit directly approached end consumers by: renewing website, fanpage; promoting GDN, SEM, native ads; KOLs booking, influencers, etc to bring the brand to all touchpoints on online platforms.
Effective Solutions
a. Characterize & Website
Characterize the brand as a modern, healthy & beauty women to be close and engage with target audiences on behalf of the brand, which subjects to strict regulation of advertising.
Renew website with modern image & more-friendly structure.
b. Fanpage:
Build fruitful & selling content to have always-on engagement with target audiences.
Ad support to widen reach.
c. GDN
Exploring Google Display Network to build brand exposure/ popularity and recruit new prospects.
d. Native Ad
Develop PR articles to create product demand to drive prospect to the website. Narrative Ad support to increase effectiveness.
e. KOL & Hot Facebookers
Using KOL channel to easily associate brand with popular image by partnering famous KOLs and Hot facebookers who concern with health and beauty.
i. KOLs
ii. Hot Facebookers
f. SEM
Using SEM to expose the brand to prospects, who are looking for relevant information before making final decision.
Efficient Results
72
fanpage posts
12
KOL page posts
20
Hot Facebooker posts
4
online PR articles
138,000
engagement
148,000
clicks