HAO HAO TET 2020 PROMOTION PROGRAM: EAT HAO HAO, BE WEALTHY

Hao Hao, the famous instant noodle brand of Acecook Vietnam, has been loved and trusted by Vietnamese consumers for more than 19 years. In response for that sincerity, the 5-month promotion program “Eat Hao Hao, Be Wealthy” has been run across Vietnam to wish Vietnamese consumers a new year with lots of luck and wealth.

CHALLENGES

Operate the promotion which includes issuing promotion code; set-up operating system of hotline, sms, top-up integration for CRM; prize preparation & delivery; lucky draw & prize granting event organization and taxing claiming for winners.

EFFECTIVE SOLUTIONS

1.Manage Hotline, SMS & Top Up System 

  • Set-up hotline and operators to answer questions from consumers about the promotion, contact winners for procedure of prize receiving. 
  • Set-up and run system of SMS interaction and top-up prizes.
  • Operate CRM system which is built up from integration of Hotline, SMS & Top-up database.

2.Organize Lucky Draw events

  • Build up a software program to dial Lucky Draw prizes

  • Set-up and operate events

3.Manage prize delivery system & organize prizes granting ceremony

4.Prepare PIT documentary & claiming

  • Collect personal paper and scratching card of winners for filing and reporting to authorities. 
  • Do personal income tax claiming.

 

Event & Activation

22,220

Prize Deliveries

30

Prize Ganting Ceremony.

3

Lucky Draw Events

6

Months of Hotline & CRM Operation

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