HONDA BIG BIKE – PR & SOCIAL CAMPAIGN IN 2021

About the project

Besides introducing the newly launched product line - Big Bike, Honda aims to build brand love with the target audience. With experience in building multi-platform communications, Skylark Communications supports clients in implementing PR and social plans for the campaign: "Call Out Mr. Big - Ignite Your Passion".

In the first phase, KOLs posted review videos on their personal fanpage and YouTube in order to build awareness about the new bike line. Posts from groups/communities are also leveraged to increase the buzz.

Next, a series of videos on Honda's Official Youtube channel with the content of KOLs experiencing bikes to arouse customers' interest. Online PR posts provide detailed information to convince customers to make a purchase decision towards this bike.