HONDA BIG BIKE – PR & SOCIAL CAMPAIGN IN 2021
Communicate the launch of new Big Bikes and build emotional connection with the TA.
A mix of multi channels & various formats to reach & engage with TA for brand interest & new product excitement.
1. Facebook: Posts in Communities, KOL pages to build awareness & interest
2. Youtube: Product review clip on Big Bike KOL Channels for product excitement
3. Online PR articles on Big Bike headers to give TA deeper information about the products