HONDA BIG BIKE – PR & SOCIAL CAMPAIGN IN 2021

Objective

Communicate the launch of new Big Bikes and build emotional connection with the TA.

Activities

A mix of multi channels & various formats to reach & engage with TA for brand interest & new product excitement.

1. Facebook: Posts in Communities, KOL pages to build awareness & interest

 

2. Youtube: Product review clip on Big Bike KOL Channels for product excitement

 

3. Online PR articles on Big Bike headers to give TA deeper information about the products

Efficient Results

4M Impression

1.6M Reach

1.5M Views

231K Engagements

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