To strengthen Honda Scooter image against competitor's aggressive scooter campaign, Honda Vietnam launched a campaign named "Always Listening, Always with You". It was an IMC campaign with various activities and communications channels, of which online PR was one
Build campaign’s awareness
Recruit participants for the online contest.
Build emotional connection to Honda Scooter
Strategic angles and content was developed for online articles to deliver well campaign objectives.
Select top 1,2 position on popular headers to catch reader’s attention effectively.