ISUZU – PARKSON SHOWROOM DECORATION: CHECK IN VIETNAMESE LANDSCAPES WITH ISUZU
About the project
In 2023, Skylark Communications was chosen by Isuzu Vietnam - IVC to decorate Isuzu Parkson Showroom and conduct activation to widen awareness, and better benefit its prime central location in attracting potential customers to visit and interact with the brand.
Skylark Communications set up a variety of seasonal decorative themes and interactive activities to demonstrate the versatility and the essentiality of Isuzu traveling cars in family self-driving trips.
Activities
CHECK-IN NHA TRANG BEACH
The concept is elaborated through the decoration of the showroom with elements such as coconut trees, white sand strips, soft blue patches,… to bring a fresh space.
CHECK-IN NORTHWEST DURING THE RIPE RICE SEASON
Elements such as rice plants, custom, and daily supplies were used to recreate interesting and attractive spaces where customers can experience the feeling of walking through the ripe rice fields in the North West regions.
ENGAGING ACTIVITIES
MINI CINEMA
Movie screening activity in the set-up tent demonstrating the benefits of Isuzu vehicles for camping trips
(spacious trunk, tents can be set up).
MINIGAME
Some games related to the beach theme (fishing, building a sand castle,…) for visitors’ experience
KID ZONE
The Kid Zone area aims to attract families to the Isuzu Parkson Showroom
CHECK-IN
Check-in activities at the Isuzu Parkson Showroom with H’Mong costumes for experience about the culture of the Northwest region.
OUTDOOR ACTIVITIES
Acoustic activities, lion dances, and lantern parades attract the attention of surrounding and pass-by persons