KAO VIETNAM ACCOMPANIES VIETNAM PEOPLE IN COVID-19
Challenges
- Strengthen Kao's corporate image through CSR activities
- Build brand awareness for Kao - The Women Supporting Company by range of products.

Effective Solutions
Online PR articles
- Develop strategic angles and contents for online articles (kenh14, zing, thanhnien, afamily, vnexpress, tuoitre online,…) to deliver accurate campaign objectives.
- Select top 1st or 2nd positions on popular headers to catch reader’s attention.
Efficient Results
6
Online PR articles