KAO VIETNAM ACCOMPANIES VIETNAM PEOPLE IN COVID-19

Challenges

- Strengthen Kao's corporate image through CSR activities
- Build brand awareness for Kao - The Women Supporting Company by range of products.

Effective Solutions

Online PR articles

  • Develop strategic angles and contents for online articles (kenh14, zing, thanhnien, afamily, vnexpress, tuoitre online,…) to deliver accurate campaign objectives.
  • Select top 1st or 2nd positions on popular headers to catch reader’s attention.

Efficient Results

6

Online PR articles

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