LEGO_ONLINE PR 2015

About the project

Lego has gained a certain amount of traction with children and parents across the globe. However, in the Vietnamese market, Lego has not achieved the expected success.

A plan to launch PR Online in 2015 - to reaffirm to Vietnamese parents about the importance of Lego to children's intellectual education was implemented by Skylark Communications. A series of articles with valuable content were placed in attractive positions in reputable newspapers to achieve the goal of reinforcing product value as well as improving sales.