Lego is a strong brand in global toy market thanks to its outstanding benefits for children’s intellectual development. But, Vietnamese parents have not understood clearly yet the important roles of those toys. Thus, an online educational PR campaign was conducted in order to communicate the great benefits of Lego.
Promote the educational features of Lego toys to strengthen brand benefits & build sales.
A series of educational articles was published on popular online headers to communicate Lego as essential toy for children mental growth, it used to be a toy of successors.