Rain is one of two main seasons in South Vietnam, which requires special skin & health care during the time. Taking advantage of the fact, Mega We Care Vietnam decided to conduct a seasonal campaign to educate & influence prospects.
An activation campaign communicating about skin & health care during rain months, from that building product trial & penetration
The rain activation campaign covered both malls & office buildings, where female target exists.
Booths in 4 HCMC malls which offered skin consultancy, trial products and hair braid to 3,200 women
Approached & communicated about the topic to 6,000 female office staffs in 20 office building of HCMC