MEN’S BIORÉ – POCARI SWEAT RUN 2019

About the project

The men's facial cleanser industry has always faced a difficult challenge: men's habit of washing their faces with only water.

In order to get closer and convince them to use the product, Men's Bioré was supported by Skylark Communications to set up a booth at the Pocari Sweat Run 2019 (PSR) - a tournament with a large number of potential participants.

Skylark Communications deployed many interesting mini-games, and men could participate to receive attractive gifts and experience using Men's Bioré new products at the booth. Besides, samples and flyers were also sent to participants to promote new products.