MEN’S BIORÉ IN POCARI RUN
Men’s Biore is the leading facial cleanser brand in Japan. With the theme “Wash off your sweat, bring back your healthy skin”, the activation was successfully incorporated in an international running race, Pocari Swear Run 2019 (PSR).
Challenges
To reach the target consumers, enhance brand awareness and gain products trial with new products released.

Activities
a. Booth
b. Mini-games
c. Product experience area
d. Sampling & Leaflet
Efficient Results
3,000
Visitors
1,400
Sampling
150
Game Participants