MEN’S BIORÉ IN POCARI RUN

Men’s Biore is the leading facial cleanser brand in Japan. With the theme “Wash off your sweat, bring back your healthy skin”, the activation was successfully incorporated in an international running race, Pocari Swear Run 2019 (PSR).

Challenges

To reach the target consumers, enhance brand awareness and gain products trial with new products released.

Activities

a. Booth

 

b. Mini-games

c. Product experience area

d. Sampling & Leaflet

Efficient Results

3,000

Visitors

1,400

Sampling

150

Game Participants

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