MIKOCHI _ E-SAMPLING ON SHOPEEFOOD PLATFORM
About the project
New non-fried instant noodle Mikochi was launched by end 2022. To promote the product to users, Skylark Communications was selected to conduct e-sampling campaign through ShoopeeFood platform. Users will receive free samples with orders from 10,000 VND at the merchants joining in the campaign. Media supports on ShopeeFood platforms and social media channels were also explored to widen campaign awareness and the launch.
Campaign Information
The campaign is deployed at merchants under the ShopeeFood system in two cities: Ho Chi Minh City and Hanoi. When buying orders from 10,000 VND at merchants within the scope of the campaign, buyers will receive a free package of Mikochi non-fried noodles.
Support Media
ShopeeFood Platform
Social Media
Efficient Results
6,657,010
impressions
72,893
engagements
14,853
samples delivered