PANASONIC _ NEW PRODUCT PR

About the project

In 2017, Panasonic introduced to the Vietnamese market a completely new OLED TV with the ability to display clear colors thanks to the 4K Hexa Chroma drive. To raise awareness about the new product and attract target customers, Skylark Communications accompanied Panasonic to carry out a PR campaign for this product.

Skylark Communications launched a series of PR and news articles in newspapers to convey information about the outstanding features of the new product. Skylark Communications also gave priority to placing articles in places that attract attention in specialized technology newspapers (Tinhte, genk, techz,...) as well as famous online newspapers (dantri, vnexpress...) to reach more potential readers.