Panasonic Oled

In 2017, Panasonic introduce new OLED TV that is equipped with outstanding absolute black expression, accurate color thanks to 4K Hexa Chroma drive.
PR campaign was requested to enhance new product awareness.

Challenges

Build new product awareness to enhance brand innovation image.
Create product excitement by selling outstanding features.

Effective Solutions

We published PR news & articles on famous technology newspapers like Tinhte, genk, techz, as well as mass headers like dantri, vnexpress to introduce the TV to enlarge this innovation awareness.

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