PLAYDOH_BACK TO SCHOOL

About the project

Games for young children are inherently a "fertile land" for toy manufacturers. Besides, that is also the reason for increasing competition among businesses.

Responsible for promoting communication to increase sales in the back-to-school season, Skylark Communications implemented a social campaign for the Playdoh brand right at this peak season.

With the message 'Playdoh games are the bridge between parents and children', Skylark Communications continued to produce short clips instructing children to create different learning tools and animals using Playdoh games, affirm the value of products that help children to be creative and safe, use special promotions and announcements to prompt action to purchase.