Playdoh Back To School
As a scientific tool for children's learning, Playdoh considered Back to School time as a good sales season.
Therefore, a comprehensive message & media plan was a need at the time
Push sales at special occasion by raising the need of products for kids at school year.
To create product excitement & communicate Playdoh as a connector of parents with kids through playing, we produced short clips guiding them shaping different learning tools & animals with Playdoh products.
To convince parents buying Playdoh, we sold its values of helping kids being smart & creative, safe for playing and American origin.
Special promotion was also communicated to urge purchasing action.