Playdoh Back To School

As a scientific tool for children's learning, Playdoh considered Back to School time as a good sales season.
Therefore, a comprehensive message & media plan was a need at the time

Challenges

Push sales at special occasion by raising the need of products for kids at school year.

Effective Solutions

To create product excitement & communicate Playdoh as a connector of parents with kids through playing, we produced short clips guiding them shaping different learning tools & animals with Playdoh products.

To convince parents buying Playdoh, we sold its values of helping kids being smart & creative, safe for playing and American origin.

Special promotion was also communicated to urge purchasing action.

Efficient Results

33

Posts/Clips

30,000

Engagements

25,000

Clicks

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