ENERVON DIGITAL COMMUNICATION 2023
About the project
Realizing the market potential of products that help increase resistance and energy, United International Pharma has launched Enervon Plus Effervescent with these benefits and aimed at serving office workers with a multitasking and busy life.
Skylark Communications was selected to develop the IMC campaign with detailed concept, communication plan and implementation. With a diverse and transparent series of digital activities, Skylark Communications conveys a unified message - "Increase resistance, increase energy, increase excitement".
The Key Visual
Social Post
Designs and content of social posts are presented in a youthful and close manner. In addition to showing the outstanding features of the product, the content also aims to solve the problems of office workers – the main object of the brand.
Single format
Album format
Animation format
PR Articles
PR articles are published in the Health category of online newspapers such as Dan Tri, Tuoi Tre, … for detailed information about Enervon and its outstanding uses. With a close approach and useful information, the articles attract high views (from 6,000 to 12,000 views).
Native Ads
Kols/Influencers
Create a social effect by inviting KOLs to join the hashtag #Sanghungkhoi with the content calling on people to build the good habit of taking vitamins every morning to strengthen their resistance and energy for an exciting working day.
Tiktok
Youtube
Efficient Results
32,808,728
Impression
17,212,677
Reach
175,038
Engagement
1,820,618
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