HONDA _ ONLINE CSR CAMPAIGN 2019
About the project
With the maxim of wanting to improve the Vietnamese quality of life, Skylark Communications supported Honda Vietnam in spreading the campaign "Dominating the top of driving quality - Living green with the leader of Winner X".
Besides the goal of building youth awareness about environmental protection, this was also an opportunity to create a new image for Winner users: They not only had good taste, but also had activities that contribute to social development.
Communication plan was implemented through digital and PR. Skylark Communications builds content on 15 Online News & 9 Online Articles to accurately convey the value of the campaign. Besides, to attract interest and participate in the program, posts on social channels were promoted with the participation of 3 KOLs (Den Vau, Truc Nhan, Chi Dan), 15 hot facebookers and 15 hot communities.
Online Article
- Develop strategic angles and contents for online articles (Vnexpress, kenh14, yeah1, yan news,…) to deliver accurate campaign objectives.
- Select top 1st or 2nd positions on popular headers to catch reader’s attention.
Social Media
Get diversified KOLs, social communities and hot facebooker talk, share, involve and engagement with the program for popularity impact
a. KOLs: Đen Vâu, Trúc Nhân, Chi Dân
b. 15 Hot communities viral the message to their fans
c. 15 Hot facebookers speak & engage with the program
Efficient Results
5,817,000
Reach
2,366,000
Engagement